Spotify: 56% female, 44% male
Apple Music: 56% female, 44% male
YouTube Music: 52% female, 48% male
Amazon Music: 54% female, 46% male
Tidal: 49% female, 51% male
More likely to create & share playlists
Higher engagement with Pop, Country & R&B
59% regularly listen to podcast content
43% more active in music community features
Higher consumption of EDM & Hip-Hop
63% of EDM streaming audience is male
More likely to use desktop clients (37%)
52% use higher audio quality settings
Key Insight: While gender distribution slightly favors female listeners across most platforms, genre preferences show more significant variations. Females are driving growth in Country and Pop streaming (59% each), while EDM audience skews heavily male (63%).